Although there are plenty of resources about effective web designs out there, there are still a number of common mistakes site owners make when designing their own sites. In this article, we are going to review those mistakes and discuss how you can avoid them.
Too Many AdsYes, the purpose of a website, at the end of the day, is to make money. That said, you will never make money with too many ads. Placing too many ads on one page is a practice top web designers are walking away from, simply because the ads will reduce the overall effectiveness of the site entirely.
Aside from too many ads, intrusive ads must also be avoided.
Modal popups and animated banners that slides open are no longer the way to go. Users appreciate simple yet informative banners and text ads more nowadays. These two forms of ads make the site looks cleaner and easier to the eyes.
Too Many ColoursI always start a web design project with a colour scheme. A good website must have no more than three main colours and two additional colours to compliment them.
There are plenty of tools that will help you select the right colour combinations for your site; coolors.co is a good place to start.
The use of too many colours will only make your site appears inconsistent and cluttered. Considering users now appreciate minimalistic, clean designs more, you should keep the number of colours at minimum.
Inconsistent colours can also be a problem. If the links on your site are the same colour as the text, users will have a very hard time finding them. Instead of a smooth and enjoyable web browsing experience, your users will end up frustrated and move to another site. Be sure to pay close attention to this type of detail (i.e. colour of URLs, colour of titles and headlines, etc.) when designing your site.
Page Size & Load TimeI had a client that loves to post pictures on his blog once. The only problem is, he posted those pictures straight out of his camera; we’re talking about large, 5MB photos that are not even resized. The result is obvious: his blog, although filled with great information, takes too long to loads.
No matter how good your web design is, the site still needs to load quickly. Some web marketing agencies and SEO companies have great tools to calculate actual page loading time.
You can visit website that offers such tool and see if your page loads quickly enough. Anything under 10 seconds means your site is good. If your page takes longer than 10 seconds to load, on the other hand, consider removing unnecessarily large elements to speed things up.