Perhaps you don't, but if you want to have any chance of succeeding you must know. It's absolutely crucial because there is going to be lots of bumpy times ahead and you need to be prepared for them.
The key to learning what makes a blog successful is by looking at what has come before you. Digging deeper into successful blogs is the key to all of this.
In case you weren't aware, blogging is still in its infancy. It's only a baby and people are still learning, but already you have some people turning their blogs into multi-million dollar businesses that sets the owner up for life. That's great motivation for you even though the rules have changed a little bit.
Those blogs found success when there was less noise, but there is more people blogging now and we're going to look at how you can become a great success today.
It's all about gritAll of these people you see who have found success don't find it by accident. Even though you might think some of them found overnight success it's very rarely the case.
These people have been getting their head down and doing serious work for years. They have failed so many times it's not even funny, but they got up and kept going. They showed true grit and didn't let anything defeat them. This is the kind of attitude you must have, or you'll end up throwing in the towel.
It's all about youHave you heard anyone say that people buy from people?
This didn't always seem to be the case and people bought from companies they could trust, but ever since the Internet has become so popular people have been scared to buy from a faceless website. There will obviously be some people that still do, but that's not the point.
If you can build up a great relationship with your readers you become their friend and when you ask them to buy something they will.
Give people resultsHow many people do you know who write absolutely pointless articles?
You read them and although they are a good read you haven't taken anything away from them. There is nothing wrong with this, but it's not the way to find great success.
You need to give people results and that could mean narrowing down each blog post to explain one specific thing. If you do give people results I guarantee they will listen to whatever you say and tell everyone about you.
Make deep connectionsIt's really difficult to find any real success without having people in your corner who will fight for you. These are the people that will tell all their readers about your new product.
They will link to you whenever you do anything special. They will give you great advice and you can share some amazing tips and tricks. Without friendships you will struggle to stand out, so do yourself a favor and start making a conscious effort to reach out to more people than ever before.
Become a good writerEven if you have great things to say it's very difficult to persuade people to come back if you're a terrible writer. Have a look at all the successful blogs and you'll see they can write well.
It's not just about spelling words correctly and you've got to provoke positive reactions in people. The content needs to engage them, but most importantly it should be written as simply as possible so it's easy for everyone to understand. Write like you're explaining stuff to a school child.
Mr. David Marshall, an insurance advisor at DirectAsia Hong Kong also has special interests in blogging. Through his blogs he likes to share tips on how to become a successful blogger.